Jul 21, 2020
Hiyaaaaa Laura Markz!
As a former online strategy executive in the corporate world for over a decade, Laura Markz developed 6-7 figure online marketing strategies for big brands and global businesses. Now, she runs her own online education and consulting business, where her mission is to simplify and accelerate the path of small business owners and aspiring entrepreneurs as they start, grow and scale their own businesses. She does this through a weekly video series and podcast called Biz & Booze (www.bizandbooze.com: Where biz school meets happy hour), free online resources and trainings, as well as her online university: MyBizU.
We whipped up some cocktails, took a big gulp and dove right into the nitty gritty of personal branding. Laura is the queen of online marketing and absolutely schooled us in the best way possible. During the interview, she laid out the blueprint to create an authentic online presence guaranteed to help you reach success! She was full of tips and tricks to grow your business, and honestly...we were embarrassed we haven't utilized some of them sooner. We discussed the importance of cross-promotion, defining your brand characteristics and living by the 80/20 rule: 80% promotion, 20% creation. Laura gave us so many fresh ideas to revamp OUR brand, and we are giddy that our listeners get to do the same! This episode was a great reminder that your business can be fun while also making an impact, and that is something we will definitely cheers to.
Also...major
bonus! To help our listeners get started, she created a
helpful free workbook: The Brand Building Workbook. You can access
this at lauramarkz.com/brand.
We also chat about:
Resources: