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SHI(F)T HAPPENS Pod


Oct 22, 2019

We're getting' social up in hurrrrr on episode 17! 

We are talking all things Instagram and how it can be used to effectively grow your brand and business. During the first half of the episode, us ladies go over the useful strategies, apps and tips we've picked up while building the pod's following as well as in our careers and personal lives. We delve into our favorite editing and scheduling apps, how to successfully boost engagement, and why stories > tiles all day every day. 

We then sit down with Caleb Schaftlein, Instagram marketing expert and owner of BleachFilm to pick his brain on all things social media. Among a TON of info, he shares with us the story of his company, how it has risen and what makes it stand out. He breaks down the latest algorithm change (that dang algorithm!), and how to actually use it to your advantage. He also touches on how to create and maintain a consistent look to always keep your page 100% on brand. 

We absolutely loved making this episode. Instagram is such a powerful and innovative tool that, when used successfully, can create meaningful partnerships, opportunities and community. We hope that this episode fuels your fire to use the platform with purpose and intention, helping you build the brand of your dreams! 

 

We also chat about:

  • Caleb's influencer marketing course
  • Hashtags, DM engagement groups & sponsorships
  • How IRL networking can create organic engagement
  • Why you should never "post and ghost!"

 

Resources: 

  • Instagram: @bleachfilm 
  • Website: www.bleachfilm.com
  • Mentioned: Lightroom, Regrammar, Unfold, StoriesEdits, Later